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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.
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![A CRM training trophy collecting dust on a shelf](https://static.wixstatic.com/media/9c2f01_bfd38da8d4dd442e8ff1a21825bc8291~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_bfd38da8d4dd442e8ff1a21825bc8291~mv2.webp)
Optrua Marketing
Feb 117 min read
Enhanced CRM Training: Driving User Adoption and Business Success
Think CRM training is optional? Think again. Poor training is the #1 reason CRM projects fail—don’t let your shiny new system gather dust...
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![](https://static.wixstatic.com/media/9c2f01_4d70fdc10fd64eb5b854d011516a1e70~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_4d70fdc10fd64eb5b854d011516a1e70~mv2.webp)
![A geeky IT guy struggles to control a bus while driving, with four nervous passengers—his business partners—realizing they may have made a mistake letting him take charge of the CRM selection process.](https://static.wixstatic.com/media/9c2f01_4d70fdc10fd64eb5b854d011516a1e70~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_4d70fdc10fd64eb5b854d011516a1e70~mv2.webp)
Ryan Redmond
Feb 46 min read
CRM Selection Process: The Perils of Tossing the Keys to IT
CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.
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![](https://static.wixstatic.com/media/9c2f01_5bc4d57d91b640329acf4a5b644fd8a1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_5bc4d57d91b640329acf4a5b644fd8a1~mv2.webp)
![A man with wide, fearful eyes sitting at a table in front of a precarious Jenga tower symbolizes the stress and challenges of managing CRM projects.](https://static.wixstatic.com/media/9c2f01_5bc4d57d91b640329acf4a5b644fd8a1~mv2.jpg/v1/fill/w_300,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_5bc4d57d91b640329acf4a5b644fd8a1~mv2.webp)
Ryan Redmond
Jan 216 min read
Managing CRM Projects: Leadership Strategies for Success
Managing CRM projects requires strong leadership and teamwork. Align goals, engage stakeholders, and avoid assumptions for success!
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![AI image of four businessmen eating popcorn while watching their CRM project go up in flames on their outdated computer. Sparks are flying and popcorn is everywhere.](https://static.wixstatic.com/media/9c2f01_4d8848bc3ff248d089f5b7556941610f~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_4d8848bc3ff248d089f5b7556941610f~mv2.webp)
Optrua Marketing
Jan 147 min read
How to Blow Up a CRM Project in 9 Easy Steps
Considering a CRM implementation? Learn what NOT to do with this humorous guide to avoiding costly mistakes and building a system that works
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![A businessman sitting at his desk trying to concentrate on his CRM for business growth while his office is in chaos](https://static.wixstatic.com/media/9c2f01_25efd67d5c264211bc2b62494f1a67ac~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_25efd67d5c264211bc2b62494f1a67ac~mv2.webp)
Ryan Redmond
Jan 75 min read
CRM for Business Growth: Ditch the Chaos
Lost deals and system chaos? Optrua’s CRM transforms frustration into streamlined success, helping your business grow with ease.
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![](https://static.wixstatic.com/media/9c2f01_2d8eea77e1ed412bb8f999e3d0d5ba65~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_2d8eea77e1ed412bb8f999e3d0d5ba65~mv2.webp)
![An AI-generated image of a happy robot doing crunches on a floor mat, symbolizing ‘Agile CRM’ as a balanced, effective approach to software development, like realistic fitness goals.](https://static.wixstatic.com/media/9c2f01_2d8eea77e1ed412bb8f999e3d0d5ba65~mv2.jpg/v1/fill/w_300,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_2d8eea77e1ed412bb8f999e3d0d5ba65~mv2.webp)
Optrua Marketing
Dec 10, 20245 min read
The Benefits of Agile CRM for Modern Business Growth
Learn how Agile CRM and Business Portals boost efficiency with faster updates, less downtime, and continuous improvement.
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![](https://static.wixstatic.com/media/9c2f01_b75dbe20469a460095256fb8f3016ad8~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_b75dbe20469a460095256fb8f3016ad8~mv2.webp)
![AI image of a house elevated on a secure platform surrounded by locks, symbolizing robust, tailored security features safeguarding Microsoft Dynamics 365 CRM Data](https://static.wixstatic.com/media/9c2f01_b75dbe20469a460095256fb8f3016ad8~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_b75dbe20469a460095256fb8f3016ad8~mv2.webp)
Ryan Redmond
Dec 3, 20249 min read
Safeguarding Your Microsoft Dynamics 365 CRM Data
Safeguard your Microsoft Dynamics 365 CRM data with robust security strategies. Learn about encryption, masking, access control, and more.
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![AI image of a house on a shaky foundation, symbolizing the risks of Safeguarding CRM Data without robust data security, emphasizing potential vulnerability to data breaches.](https://static.wixstatic.com/media/9c2f01_b8425000987b4442b4115a65a58d292a~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_b8425000987b4442b4115a65a58d292a~mv2.webp)
Ryan Redmond
Nov 19, 20247 min read
CRM for Small Business: Safeguarding Your CRM Data
Secure your CRM data to protect customer trust and maintain your competitive edge. Discover key insights and proactive strategies.
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![An office desk with a fan on the blowing money out of an open window – an analogy for old-fashioned thinking that a customized CRM system is like wasting money](https://static.wixstatic.com/media/9c2f01_4417f7be0d5e46d4ab45eedd5a596e3c~mv2.png/v1/fill/w_300,h_225,fp_0.50_0.50,q_95,enc_auto/9c2f01_4417f7be0d5e46d4ab45eedd5a596e3c~mv2.webp)
Optrua Marketing
Nov 12, 20245 min read
How a Customized CRM and Dynamics 365 Sales Drive Success
Boost your ROI with tailored CRM for Dynamics 365 Sales! Discover Optrua Care Plans for customized support & proactive CRM maintenance.
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![](https://static.wixstatic.com/media/9c2f01_675e1795e5ca4a7b9188f4452ad8b206~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_675e1795e5ca4a7b9188f4452ad8b206~mv2.webp)
![An AI-generated image of a robot surfing on waves - Copilot Sales 2024 Release Wave 2](https://static.wixstatic.com/media/9c2f01_675e1795e5ca4a7b9188f4452ad8b206~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_675e1795e5ca4a7b9188f4452ad8b206~mv2.webp)
Ryan Redmond
Nov 5, 20246 min read
Catch the AI Wave: Copilot Sales 2024 Release Wave 2 - Part 2
Discover AI-driven updates in Microsoft Copilot for Sales, 2024 Release Wave 2, designed to boost productivity and streamline sales.
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![](https://static.wixstatic.com/media/9c2f01_f32838c66a5f4887a9c56e73ccd1e0c6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_f32838c66a5f4887a9c56e73ccd1e0c6~mv2.webp)
![An AI-generated image of a robot surfing on waves as he reviews the Dynamics 365 Sales 2024 Release Wave 2 release](https://static.wixstatic.com/media/9c2f01_f32838c66a5f4887a9c56e73ccd1e0c6~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_f32838c66a5f4887a9c56e73ccd1e0c6~mv2.webp)
Ryan Redmond
Oct 22, 20246 min read
Catch the AI Wave: Dynamics 365 Sales 2024 Release Wave 2 - Part 1
Explore AI-powered features in Dynamics 365 Sales 2024 Release Wave 2. Boost sales efficiency and growth with Copilot innovations.
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![](https://static.wixstatic.com/media/9c2f01_c0b35dea096444fe993d9534580e14a1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_c0b35dea096444fe993d9534580e14a1~mv2.webp)
![Dynamics CRM Maintenance: Why Proactive Beats Reactive Every Time](https://static.wixstatic.com/media/9c2f01_c0b35dea096444fe993d9534580e14a1~mv2.jpg/v1/fill/w_300,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_c0b35dea096444fe993d9534580e14a1~mv2.webp)
Optrua Marketing
Oct 8, 20245 min read
Dynamics CRM Maintenance: Why Proactive Beats Reactive Every Time
Enhance CRM support and ensure smooth operations for Dynamics 365 Sales with proactive maintenance through Optrua Care Plans.
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![](https://static.wixstatic.com/media/9c2f01_738eb66b969f4232bf50730ce896245e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_738eb66b969f4232bf50730ce896245e~mv2.webp)
![From Silos to Synergy: 360° Customer View via Data Integration – Part 3](https://static.wixstatic.com/media/9c2f01_738eb66b969f4232bf50730ce896245e~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_738eb66b969f4232bf50730ce896245e~mv2.webp)
Ryan Redmond
Oct 1, 20249 min read
From Silos to Synergy: 360° Customer View via Data Integration – Part 3
Gain a 360° customer view with advanced data integration. Break down silos and consolidate data for sustainable business growth.
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![From Silos to Synergy: 360° Customer View via Data Integration – Part 2](https://static.wixstatic.com/media/9c2f01_c242e84e15564c0ab8b534f8b2b8652b~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_c242e84e15564c0ab8b534f8b2b8652b~mv2.webp)
Ryan Redmond
Sep 17, 20245 min read
From Silos to Synergy: 360° Customer View via Data Integration – Part 2
Unlock a 360-degree customer view with data integration. Learn a 4-step process to overcome challenges and drive business growth.
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![](https://static.wixstatic.com/media/9c2f01_dc071686d6e944fbb29dc13184ee304e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_dc071686d6e944fbb29dc13184ee304e~mv2.webp)
![Continuous Improvement: The Key to CRM Success](https://static.wixstatic.com/media/9c2f01_dc071686d6e944fbb29dc13184ee304e~mv2.jpg/v1/fill/w_300,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_dc071686d6e944fbb29dc13184ee304e~mv2.webp)
Optrua Marketing
Sep 10, 20244 min read
Continuous Improvement: The Key to CRM Success
Discover how the Optrua Care Plan keeps Dynamics CRM efficient with regular updates, ensuring agility and improved customer experiences.
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![](https://static.wixstatic.com/media/9c2f01_4fa6c7379c3a4cc784d4ca0a51ba5b26~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9c2f01_4fa6c7379c3a4cc784d4ca0a51ba5b26~mv2.webp)
![From Silos to Synergy: 360° Customer View via Data Integration - Part 1](https://static.wixstatic.com/media/9c2f01_4fa6c7379c3a4cc784d4ca0a51ba5b26~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_4fa6c7379c3a4cc784d4ca0a51ba5b26~mv2.webp)
Ryan Redmond
Sep 3, 20246 min read
From Silos to Synergy: 360° Customer View via Data Integration - Part 1
Discover how to break down data silos and achieve a 360° customer view with simple integration techniques for small and mid-sized businesses
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![Accelerate CRM Success with Rapid Development](https://static.wixstatic.com/media/9c2f01_3edfda4d57434979a9afb56548d74730~mv2.jpg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/9c2f01_3edfda4d57434979a9afb56548d74730~mv2.webp)
Optrua Marketing
Aug 13, 20244 min read
Accelerate CRM Success with Rapid Development
Discover the benefits and challenges of rapid CRM development. Accelerate growth and boost efficiency with a flexible, agile approach.
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![3 Keys to Customer Engagement Success - Part 1](https://static.wixstatic.com/media/4a9459_f0884330f4134557901e408fe9a06b1d~mv2.png/v1/fill/w_300,h_225,fp_0.50_0.50,q_95,enc_auto/4a9459_f0884330f4134557901e408fe9a06b1d~mv2.webp)
Ryan Redmond
Aug 5, 20244 min read
3 Keys to Customer Engagement Success - Part 1
Executive Engagement, Business Fit, and User Adoption are the three keys to a successful CE implementation project.
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![CRM for Small Business: Simplify Complexity for Growth - Part 2](https://static.wixstatic.com/media/4a9459_f7cf0bf3043d46649994ed956415510d~mv2.jpeg/v1/fill/w_301,h_225,fp_0.50_0.50,q_90,enc_auto/4a9459_f7cf0bf3043d46649994ed956415510d~mv2.webp)
Ryan Redmond
Jul 29, 20246 min read
CRM for Small Business: Simplify Complexity for Growth - Part 2
This article, Part 2, will provide actionable insights on leveraging your existing Microsoft investments to simplify your business systems a
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![CRM for Small Business: Simplify Complexity for Growth - Part 1](https://static.wixstatic.com/media/4a9459_2cbac45d4cc14c8789a43a9ebd9c5dba~mv2.png/v1/fill/w_301,h_225,fp_0.50_0.50,q_95,enc_auto/4a9459_2cbac45d4cc14c8789a43a9ebd9c5dba~mv2.webp)
Ryan Redmond
Jul 22, 20244 min read
CRM for Small Business: Simplify Complexity for Growth - Part 1
Complexity and Chaos are just normal and expected parts of a small business. When you run a small business, you are trying to make things wo
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