3 Keys to Customer Engagement Success - Part 1
Executive Engagement, Business Fit, and User Adoption are the three keys to a successful CE implementation project.
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Jul 306 min read
CRM for Small Business: Simplify Complexity for Growth - Part 2
This article, Part 2, will provide actionable insights on leveraging your existing Microsoft investments to simplify your business systems a
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Jul 234 min read
CRM for Small Business: Simplify Complexity for Growth - Part 1
Complexity and Chaos are just normal and expected parts of a small business. When you run a small business, you are trying to make things wo
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Jun 255 min read
Outsourcing IT: Beyond the Unicorn Myth
Imagine you’ve decided to build your dream mansion from scratch. Pretty exciting, right?
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May 217 min read
How Optrua Helps Enhance Employee Engagement
Optrua, a Microsoft Dynamics 365 CRM Value-Added Reseller (VAR) and Systems Integration company, plays a vital role in helping organizations
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May 77 min read
The Double-Edged Sword of Technology in Employee Engagement
Discover how technology impacts Employee Engagement in Part 2 of our series. Learn how it enhances communication and growth while navigating
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Mar 268 min read
CRM for Small Business: Tailoring your CRM for Success
CRM systems aren’t one-size-fits-all. Modern cloud-based like Dynamics 365 are flexible, allowing for customizations. Small businesses can t
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Mar 126 min read
How to Write a Dynamics 365 CE Plugin
Step-by-step instructions on how to write a Dynamics 365 CE Plugin, including the prerequisites to get started, how to set it up, how to imp
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Nov 28, 202314 min read
CRM for Small Business: Balancing Cost and Value
Uncover the various costs of implementing a CRM system and find out how to plan for it so you can balance growth, even with a tight budget.
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Nov 16, 20233 min read
An Unlikely Pair: CRM & the Art of Turkey Brining
Master Thanksgiving with CRM & Turkey Brining Tips! Learn to host like a pro by blending the art of CRM with the secret to a perfect turkey.
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Oct 30, 20235 min read
CRM for Small Business: Overcoming the Top 10 Concerns
Dive into the introductory article of our multi-part series 'CRM for Small Business: Overcoming the Top 10 Concerns' and learn how to build
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Apr 13, 20233 min read
Building a Strong CRM Project Team: The Key to Success
Unlock the Secret to CRM Success: Discover the 12 key roles that make up a high-performing CRM project team and how Optrua's expertise can g
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Apr 3, 20232 min read
Free eBook: The Power of Customer Journey Mapping
The modern business landscape is becoming increasingly competitive, and companies are constantly seeking ways to differentiate themselves fr
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Mar 2, 20233 min read
Encouraging Your Sales Team to Embrace a B2B E-commerce Strategy
As businesses increasingly move towards digital solutions, B2B e-commerce has become an integral part of business growth.
However, transit
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Feb 14, 20232 min read
Why you need a Customer Journey Map: A quick guide to optimizing Customer Experience
Customer journey mapping is the process of mapping out the entire journey your customers take with your brand, from the first interaction to
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Dec 21, 20226 min read
Implementation: What does Microsoft CRM cost?
CRM Implementation Costs can vary widely because each CRM project is unique. Just like people with different personalities, each company ha
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Dec 12, 20223 min read
Microsoft Dynamics 365: What does CRM Cost?
What does Microsoft CRM Cost? This blog is an introduction to the topic of Microsoft CRM Sales costs. Part 2 covers Microsoft CRM Sales
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Oct 17, 20224 min read
3 Keys to Customer Engagement Success – Part 2
Learn the keys to Customer Engagement (CE) success with Small Steps, Value & Benefit, and Continuous Improvement.
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Oct 3, 20224 min read
3 Keys to Customer Engagement Success - Part 1
After over two decades of designing, building and deploying Customer Relationship Management (“CRM”) and Customer Engagement (“CE”) systems
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